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How I Work
I help businesses discover what makes them unstoppable, then build strategy and systems around that single competitive advantage.
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Three decades leading transformation across hospitality, healthcare, and professional services. One unshakeable belief: your biggest constraint is often your greatest strategic advantage.

I help businesses discover what makes them unstoppable, then build strategy and systems around that single competitive advantage.
From 135-outlet hospitality scale to 10,000-member peak body turnaround to 30+ country digital reach.
In 2015, I was diagnosed with stage 4 cancer mid-career. Here's what that taught me about strategy.